GEORGES LAROÇQUE

``My lifelong passion with Men and their style``

My career in fashion design has been a passionate pursuit of men’s style, as a designer, curator, producer and marketer; in garment design, fabric design, fabrication, sales and distribution, and marketing. While over the decades I saw many changes in men’s wardrobe and attitudes, I’ve always had the same objectives of wonderfully constructed fabrics, great fit, sharp eye to details, and ultimately comfort, the four pillars I applied to the hundred of collections I designed over the years.

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